Serge Gurvil has more than 30 years of management experience at the helm of two world-class specialized distribution groups that are leaders in their fields in Africa : CFAO – leader in specialized distribution in Africa and french overseas collectivities (now a subsidiary of Toyota Tsusho Corporation - Japan) OPTORG – specialist in equipment (construction, mining & forestry) and energy in Central Africa & Morocco and transportation (subsidiary of Al Mada former SNI - Morocco)

His original career, combining responsibilities at the European headquarters of these groups and in subisidiaries in Africa, his african network of local friendships and intelligence enables him to develop a wide range of skills and to enrich his human experience of management in the most varied situations.

His knowledge of the business histories and practices of more than thirty markets on the continent is invaluable for the analysis of the crises and prospects specific to these countries. His network of local friendships and intelligence enables him to update the elements necessary for a current diagnosis and prognosis.

Serge Gurvil is an expert in the Automotive Industry in Africa, where he has contributed to modernize and rationalize the organization modes. His observation and his good listening to the worldwide industrial partners of these two groups enabled him to propose relevant strategic orientations on other businesses as diverse as Two-Wheelers, Plastic Industry, Telecoms or Renewable Energies.

Patience, empathy and total respect for each of the players in and around the company have taught him to seek balances solutions as a priority, the best guarantee of lasting relationships with third parties.

Eager to share this rich experience with development actors in Africa Serge Gurvil created SERIOJA Africa Consulting in 2017.